Wednesday, April 22nd, 2020
Since the last time we caught wave to LA sensation and rising artist Pure Luxury on our platform back in 2018, we have seen him thrive virally, appeal to masses beyond the west coast and even join YG on his highly successful Stay Dangerous Tour.
Two weeks back, the 21 year old rapper released his heavily anticipated full length project entitled The pLAy Book . Amongst the 13-track project, we see Lux show off not only his versatility in flow but his consistent energetic and playful personality captured through a lens of a new age player.
Deriving from the project , Luxury recently released his latest video for “Run It Up” that cinematically captures inspiration from the classic Martin Scorsese film The Wolf of Wall Street while remaining true to the track’s fun and bold energy. Its no doubt that Pure Luxury is not only fun to bop to but one to continue to watch. With that being said , peep his latest visual directed by Sam (TOOSAM) Sikora below and let us know what you think !
Friday, October 26th, 2018
I recently came across some content from an artist on the rise who’s music is bound to get your attention just like his name. Out of Los Angeles, California, rapper and producer Pure Luxury is not one to be slept on. Originally starting out as a producer, he eventually figured out that sending beats for other people to rap on and selling beats via Youtube weren’t the kind of moves he wanted to make. Pure Luxury would soon be inspired by his friend MCM Raymond to take on rapping and was influenced stylistically through Tyga and Migos (who were underground at the time). Luxury and Raymond soon teamed up to make their joint track “Lax”. After the release , Luxury and Raymond continued to release trap songs but soon realized that tapping into sounds of the west coast would be more beneficial for them and indeed it was. Luxury soon went from experiencing thousands of plays to hundreds of thousands and it’s no doubt that what he’s doing right now is following that same wave. This year Pure Luxury has released a couple tracks underneath his name and recently he dropped his track “Not Yo Nigga” featuring Nasty Nas along with a visual for it following up after his track “Give It To Me”.
It’s clear that what Luxury has, the people want and it’s definitely apparent in how it’s currently gravitating. Luxury plans to release two visuals before the year including one for an unreleased track which is set to release in late November with a release for the second in December. For now, get to know our artist on the rise, check out his Soundcloud here, peep the visual above, and give us your thoughts!