Since the last time we caught wave to LA sensation and rising artist Pure Luxury on our platform back in 2018, we have seen him thrive virally, appeal to masses beyond the west coast and even join YG on his highly successful Stay Dangerous Tour.
Two weeks back, the 21 year old rapper released his heavily anticipated full length project entitled The pLAy Book . Amongst the 13-track project, we see Lux show off not only his versatility in flow but his consistent energetic and playful personality captured through a lens of a new age player.
Deriving from the project , Luxury recently released his latest video for “Run It Up” that cinematically captures inspiration from the classic Martin Scorsese film The Wolf of Wall Street while remaining true to the track’s fun and bold energy. Its no doubt that Pure Luxury is not only fun to bop to but one to continue to watch. With that being said , peep his latest visual directed by Sam (TOOSAM) Sikora below and let us know what you think !